Adobe’s new digital magazine workflow is destined to change the way we design magazines forever. With rich multimedia, and pages based magazine interactivity, the new digital magazine design process will set the bar for all publishers that wish to cross the digital chasm and play in the new world of tablet magazine editions. [Adobe Video]

Magazine publishers will begin to see dozens and then hundreds of other iPad or tablet magazines and realize that they too must invest in the people, software, and workflows to grow their digital magazine brand. The growth will mimick the rise of digital magazine editions which is now a brand extension (perhaps on multiple platfoms) for most publishers. The rapid digital magazine growth accelerated just 3 years ago with publishers using one of a dozen core digital platform service providers and also a few in-house digital magazine builds.

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Tags:
#digitalmagazines #tableteditions #ipadmagazines

Digital Edition Features – Features are focused on the utility user. A common utility user is typically focused on capabilities relative to using content found in the B2B, technical, or professional magazines. While features are common to the evaluation of digital magazine vendors, the core print, clip, email, search, goto, and player control decisions should be driven based on general user expectations. Features are very interesting to publishers but often become noise and clutter to novice and new digital readers. http://bit.ly/9N1lxn

Tag: Digital Magazine Publishing

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